The Truth About Getting Sponsored

Every year, corporate sponsors literally pay billions of dollars to sponsor sports, events, teams and even people pursuing their hobbies. There are literally billions of dollars in corporate sponsorship available yet a large portion of it goes unclaimed and unspent.

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The problem is most people mistakenly think that they need to be a pro or at the top of their field to get corporate sponsorship and even if they think they could sponsored they have no idea where to begin or what to do.

To make matters worse those who have already gotten corporate sponsorship deals are often reluctant to let others know how easy it is to get sponsored because they are afraid they may be creating more competition for themselves and corporations don’t exactly run ads telling people that they’re looking for people, teams and events to sponsor.

You Can Get Corporate Sponsorship For Just About Anything

The truth is there are corporate sponsorship deals of all types no matter if you are a total beginner or a seasoned pro. There are hundreds if not thousands of corporate sponsors right now that are willing to pay you for your travel, your event fees, your equipment and even cash payments to help you get started.

Getting a corporate sponsor can free you from the stress and worry of paying for things so that you can focus on what you do the best. The best part is that once you have your first corporate sponsor it gets even easier to attract other sponsors because you have the appearance of already being valuable to someone else.

I Want Corporate Sponsorship But I Don’t Know Where To Start 

10 years ago I started an organization that provided coats for kids that didn’t have them. We had more dreams than we had money and by our second year we didn’t even have enough money to pay for half of the coats that we needed. I had heard of corporate sponsorship and I kind of knew what it was about but I really had no idea where to begin or how to approach potential sponsors.

Luckily I met someone who helped me get started. They showed me the best types of companies to approach, how to approach them and how to make our sponsorship deal irresistible. Within one week of starting we had more coats than we needed. In fact we had enough coats to last us well into the second year and it was easier than I had ever imagined.

From that moment on I dedicated myself to learning everything I could about corporate sponsorship. What I discovered was that there are sponsorship deals for just about anything you can imagine. Since then I have helped thousands of people get corporate sponsorship for events, sports teams, gamers, racers and athletes of all types. I’ve even helped people find sponsorship for movies, websites and theatrical productions.

Your Biggest Obstacle To Getting Sponsored is Doing Nothing

The biggest obstacle that keeps most people from getting started is that they only dream about getting sponsored and they never take action to actually do it. The amount of money you have or your experience level should never keep you from living your dream. That is why I created a free video that explains how just about anyone can get sponsored for just about anything. Click here to get your free corporate sponsorship video.

Sponsorship Trends Going Up

While our economy has taken a battering in the last year or so and all companies have retrenched somewhat, sponsorship trends have slowed but are still moving forward. As we emerge from the recession companies will be looking for fresh perspectives and a way to try and reach their potential clients once again. Traditional forms of advertising may start to take a backseat and creative sponsorship approaches seem destined for much growth.

It’s important to remember that over-deliverers are likely to gain the most and this applies in the world of business generally and in sponsor relations specifically. While there is always room for a brand-new or even intricate approach to a potential sponsorship arrangement, companies are increasingly looking to provide extra value and will be looking for the sponsored party to position accordingly as well.

While sponsorship spending grew by only a few percentage points last year, it is projected to grow back to double digit increases as we emerge fully from the recession. This trend is particularly encouraging and underlines that companies are willing to think “outside of the box” when it comes to marketing their products and services.

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It is estimated that upwards of $17 billion was spent last year by companies in the USA to sponsor individuals, teams and organizations. This is a huge amount of money and while it backed off during the economic downturn, it still represents considerable opportunity. A company cannot exist without marketing in one form or the other and there is plenty of potential for growth as the recession ends.

To capitalize on sponsorship trends, the sponsor seeker must aim to provide a realistic valuation of the package sought. There is a tendency to calculate how much money is actually required, based on how much it costs to run the operation, team, program or property. This should not represent an approach unless it automatically equates to the value that the company might receive.

Whenever a campaign is being created, differentiation must be the focus. Creativity and an ability to think outside the box will likely bring results. It is never good enough to think traditionally, or to even copy the efforts of other successful dealmakers. Remember to create a unique selling position for your entity and position it correctly.

It is estimated that as much as 68% of all sponsorship dollars are spent in the field of sports. Our society in general will continue its love affair with sporting events, but every facet of commerce is likely to see growth in sponsorship involvement this year and beyond.

Sponsorship trends may be well on the rebound, but as an active sponsor seeker you should be keeping your finger on the pulse of trends in general. If you can tie your product or service to something that is becoming of increasing interest within society, then you’ll likely be of great interest to companies across the board.

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Don’t Let These Common Sponsorship Myths Fool You

Every year millions of dollars in sponsorship cash and gear goes unclaimed and unspent simply because nobody asked. The reason most people don’t pursue getting a sponsorship deal is because they don’t think they are good enough or they don’t know where to start. Sometimes people don’t start because they believe what others have told them about sponsorships EVEN if those people have never gotten a single sponsorship deal themselves! I want to dispel a few common myths that a lot of people have about getting corporate sponsorship.

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Sponsorship Myth #1:
Only “big names” get sponsored -WRONG! Some people mistakenly believe that only people who are in the headlines and well know professionals get sponsored. This is simply not true! Sponsors are looking for people at all levels to help promote their products and brands.

Sponsorship Myth #2:
There are very few sponsorship opportunities: That’s definitely not the case. First off, there are literally thousands of opportunities and sometimes all that is required to get sponsored is to get to the right person.
However, even more exciting is that many of the sponsorship dollars that are available each year aren’t even claimed! In fact, millions of dollars worth of products are often destroyed or sold at a loss to make room for the next year’s inventory

Sponsorship Myth #3:
Getting sponsorship takes a lot of work: This is not so. Sometimes getting sponsored is as simple as sending an email or making a phone call. A lot of companies are looking for people who can help spread the word about their products “on the streets.”

We have created a short free video to help you learn about sponsorship so that you don’t make the same mistakes that most people make.

Watch Our Free Sponsorship Video Here

 

An Overview of What It Takes to Land a Corporate Sponsorship

corporate sponsorshipPerhaps you’ve noticed the advertising logos painted on race cars or the banners of local businesses lining the outfield fence at the nearby minor league baseball stadium. You may even know a six-year-old whose basketball team’s teeshirts bear the name of a local insurance agency. These are all examples of a primary means by which the world goes around, one known as corporate sponsorship. It is a type of partnership whereby an organization in corporate America partially or fully funds the needs of a person, team, program, event or other entity in exchange for tangible and intangible benefits such as name recognition, tax write-offs, advertising and more.

How Do Corporate Sponsorships Work?

A business or firm agrees to underwrite a particular need or cause for a predetermined amount of money. Usually the funding is for a one-time event or need, although it may also be for an agreed upon period of time, such as a calendar year. Although it isn’t unheard of for a sponsor to volunteer its funding, it is far more common for the person or organization in need to go in search of sponsors. Sponsorships are sought at all levels of financial commitment and scale, from the high school teenager seeking pledges for every mile he walks in the March of Dimes to a gymnast seeking to compete at the Olympic level. Sponsorships make it possible for people to achieve dreams that would otherwise be impossible.

Corporate Sponsorships are a Mutually Beneficial Relationship

It is important for those seeking a sponsorship to understand that there is a difference between a corporate sponsorship and charitable giving. Rather than being altruistic in nature, a sponsorship is a two-way relationship that benefits both parties. That a sponsorship is philanthropic is a frequent misunderstanding, driven in part by the fact that the recipients are often nonprofits. Corporate sponsorships work best when the person or organization in need of funding finds sponsors with the means to provide a sponsorship and that wish to provide the sponsorship. This is why the sponsorships that work best are often those in which the product sold by the corporation is one whose image benefits from its association with the entity being sponsored. An example of this would be a sporting goods company sponsoring an athletic team or event.

What is the Process for Finding a Sponsor?

When considering how to get sponsors for an event, program or person, you will need a sponsorship letter and proposal. This is the stage at which you should do your homework. Prior to writing your letter, learn all you can about the corporation you hope will help you with your goals. The letter, which should be written in a formal business style, should serve as an introduction of the person, organization or event. It should state what it is the person or group does, stands for, and what it is that it is attempting to accomplish. Ultimately, the proposal is a type of sales pitch. The better the pitch, the greater the likelihood of success. It is essential that the sponsorship proposal clearly identify all the ways in which the corporation stands to benefit should it be willing to provide sponsorship.

Are There Any Helpful Shortcuts on the Road to Finding Sponsors?

A sponsorship proposal can be compared to a resume in the sense that anyone can write one, but they are not all of the same caliber and will not be received equally. As is the case with resumes, there are companies that will help you to write a sponsorship letter and proposal but, unfortunately, such services often come with a steep price tag. Perhaps a better bet would be simply finding a guide that will teach you how to write an outstanding proposal. The process isn’t difficult, but most people find guidelines invaluable in overcoming the learning curve. The old adage is true: you never get a second chance to make a great first impression. The best potential sponsors are used to receiving the professional quality proposals. If you or your organization are to receive serious consideration, your letter and proposal should eloquently and succinctly state your case.

Put Yourself in the Potential Corporate Sponsor’s Place

The ultimate goal in seeking a sponsor is not only to build a mutually beneficial relationship, but also a lasting one. This is particularly true in circumstances where the need for a sponsor is likely to be one that repeats on a regular basis. Therefore, consider what the potential sponsor’s needs might be. What are their marketing goals? Why do they sponsor people in the first place? What can you do to foster trust and respect? What can you provide that your sponsor might need? By spending time researching possible sponsors and determining how you can benefit them you are positioning yourself to catch their attention and receive their consideration.

Always end your proposal with a call to action. Remember your manners, and thank your contact person for his or her consideration. Proofread carefully and, whatever you do, don’t email it. Instead, spend the money to have it printed professionally. Make certain that all of your contact information is included and that it is correct.

Once you’ve mailed it, you can take a big sigh of relief. If the corporation chooses to become your sponsor, then celebrate! However, do not despair if they choose not to sponsor you at this time. Priorities change all the time and by keeping the relationship alive, the chances that you might be chosen next time are improved.

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Music Sponsorships Bring Us the Arts

Music is one of our most treasured arts and every one of us appreciates it in one form or genre, or another. It is something that we grow up with from an early age and often turn to it for relaxation, enjoyment or entertainment. Music, quite simply will never grow old and there are thus multiple opportunities for artists to come before us and to entertain our senses.

Music sponsorships can come in many different shapes and forms and are appropriate, no matter what your style. From classical to jazz, from hip-hop to soft rock, aspiring artists and groups find a willing audience in one sector of society or another. For those who really love music and have a skill for its production, working out how to “get in front” of the audience can sometimes be challenging. Music sponsorships offer a helping hand in this direction.

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Organizations that get involved with music sponsorships can benefit in many different ways. By sponsoring “the arts” they are seen as being philanthropic by some and gain considerable, positive public relations “points”, often subconsciously. They may benefit additionally when they are seen as helping to bring forward something which enhances our leisure time.

For an individual, tour, band or an event, getting music sponsorships can be critical to success or failure. One of the most popular ways for a music act to gain credibility and exposure is through a tour or a series of events. These can be costly to set up including the preparation, travel, promotion, on-site production and a host of other elements. Much of this money has to be spent in advance of ticket receipts.

Assuming that you have significant talent, ability or show and have enough feedback to convince you to go ahead, one are the first steps you must take is to craft an introductory letter to potential backers. Identify your target audience very carefully. Note the demographic makeup inside and out, ast this will give you an idea what company to approach and why.

When you are analyzing your target audience and preparing your presentation to try and attract music sponsorships, you should establish a profile for your listener. You should know what he or she likes to do away from the music scene, thereby identifying the type of product or services that they tend to purchase. When you have done this, make sure that you only consider approaching organizations that fit this profile to a “T.”

Remember that you must include all elements of production in your cost analysis before you are ready to move forward. If you are seeking music sponsorships for a tour of some kind, have you adequately identified all the cost areas, including funds that it would take for you to promote any new sponsors? Be very clear here as any information you put forward to a potential sponsor will be analyzed to see if you have counted correctly.

You will need evidence of your ability in many different areas. Not only will a potential sponsor want to confirm your talent and production abilities, the company will also want to know that you are adequately prepared and ready from a promotional, public relations, production and media point of view.

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